IN THE HEART OF AFRICA, ONE NEEDS ALOT OF HEART
Without it, the challenges we would face would be severely daunting. Around campfires, long before cameras ever existed, characters were formed, beliefs were passed down and generations were inspired by the amazing art of story-telling. It pulls people in and keeps them engaged. It's what changes beliefs, causes actions and gives birth to new ideas. It's far more about the question: "are we connecting?" than the one: "do I like what you're selling?" The goal is to create a strong connection between the listener or the client, and the humanity behind a brand. This method is what resonates with us, and we have decided to make it our core prerogative for this reason. In a multi-cultural world, where people are looking to 'belong' and feel understood, what moves people is a genuine attempt at connection, so this is what we have stuck to. And what better way to get connected than through the reality, intimacy and raw beauty of a story?
GOD. PEOPLE. CREATIVITY
The world of Media today is filled with content, stories that say nothing, that mean nothing. We don't work with companies or on missions that violate moral codes of original truth.
MISSION OF MIND BLOW
It’s not about being picky, but we only work with people who have huge hearts. We work with companies that deeply care about their brand and their message - enough to tell it right. Mediocrity is running rampant in the streets – we’re not in that race. "Art is not a rush to the finish line – but an intentional journey of inspiration."
EVERYONE EXPRESSES, NOT EVERYONE CAPTIVATES.
Its easy to make a video or create a design. With billions of people tweeting and posting everyday average content gets buried. But if it were easy to win hearts,all your competitors would be doing it.
BE THE KING OF HEARTS!
DRAW THEM INTO YOUR WORLD
Advertising and promoting has shifted from pushing products to pulling people in. Own your story, tell it well and bring people along for the ride
PARTNERS NOT CLIENTS
We become positively obsessed with our work and your brand. Coffee is served and meetings turn into 'GET TOGETHERS'. Your success becomes our 'WIN' and your failure is our dismal failure.
SMALL BEGINNINGS BIG IDEAS
Not just a production company. Since 2011 we've let our benchmark be our last piece of work. Our only competition is ourselves. The only thing that slows us down is when we play it safe. So we go big or we go home. We don't work on anything small.
"Any video worth making is a big deal."
COURAGE, CLOUT & COLLAB
Our philosophy is that when good stories are told, courage grows, nations gain hope. People change. Self respect rises. Better stories are created & more collaboration is possible.
NO INDIVIDUAL HEROES
When lion’s go after their prey it’s a beautiful production. They surround their target, making it near to impossible for them to escape. They attack with one heartbeat and one mind. It’s game over for the victim. Teamwork is the chief ingredient in the way we tell transformational stories. Each part of what we do needs a genius behind the trigger. We’re in a landlocked nation and there aren’t any islands close by – we act like it.